May 11, 2015
Christian Fea’s article, “First Steps to Forming a Strategic Alliance,” contains some solid advice: select someone who isn’t a direct competitor, determine your target market, find providers of compatible products and services. But he seems to gloss over an important question: “what is their income range?” Especially in tight times, income is an extremely important factor in choosing an alliance partner. Income affects the amount of money available for additional services. It also influences the alliance partners who will make sense for you. If you’re a graphic design shop looking to partner with a web designer, and your clients’ average annual revenue is less than $100,000, choosing a web designer who’s used to putting together sites with a 6-figure price tag (Joani Reisen and Erica Rubach spent over $500,000 on their networking site), chances are it won’t be a match. Like what you read? Watch this short video to learn who we serve best. Watch our Video
Continue ReadingSo you’ve started a business. And it’s just you. What happens if you get really sick or injured? Or a parent needs care-taking? Or your physical presence in business isn’t possible for several months? That’s…
Read MoreAn oldie, but a goodie: Rick Georges’ Top 10 Reasons There Weren’t Any Lawyers on the Mayflower. And thanks to Rush Nigut, Esq. for bringing it to my attention. Happy holidays! Have questions about working…
Read MoreDoes this sound like you: “I’ll just work harder and sell more stuff/get more clients. That’ll turn my financials around.” Well, as Jay Goltz says in his FSB article, “Why Small Businesses Fail,” working harder…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
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