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Why It’s Tough to Fire Yourself

By Nina Kaufman, Esq.

Listen to the Episode Below:  For small business founders, your business is your baby. You’ve been with it since the beginning, putting in the late hours, pulling the extra weight. Growth comes from maintaining your success, and in order to do that, you will have to find an effective way to scale your business. But how can you do that with a service business–when there aren’t enough Starbucks espresso shots you can fit into a venti cup to get the job done yourself? Two words: Fire. Yourself. Listen in as entrepreneurial veteran Frank Bria helps us wraps our minds around the 3 main pillars of scaling a service business:  Automate, Systematize and “Productize” (yes, that’s a word). We discuss how learning to understand your audience, creating an authority out of your business, and evolving your mindset will help both you and your business continue to grow. Episode Highlights: Why do many service businesses have trouble with the concept of scaling?   What does it mean to “productize the expertise”? The most important mental shift that service business…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.