February 26, 2015
Never mind the book (although I’m sure it’s great) — here’s a delightful and intelligent book review of Larry Wilson’s Stop Selling – Start Partnering by Jim Hassett. Although Jim’s professional focus is on law firm marketing, he raises pertinent questions that apply to any company seeking to provide greater value to clients, and who want to be considered a “trusted advisor,” not just a mere “vendor.” He writes, “Lawyers who want to become partners and provide value-added service to clients, must ask this question (p. 188) every single day: ‘What unexpected value can I add today for the [client]?'” If, as he notes, partners expect solutions, trust and value-added service, what can you do to make sure your business provides that level of care? Read Wilson’s book to find out! Like what you read? Watch this short video to learn who we serve best. Watch our Video
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
