10 Reasons to Form a Strategic Business Alliance

By Nina Kaufman, Esq.

Yammer, yammer — for many, “strategic alliance” is just jargon and Newspeak.  One of the curious things about strategic alliances is that they can take a wide variety of forms — just like personal relationships — so it’s hard to pin them down.

On the premise that 1+1=3 (or, as my colleague, sales trainer Rochelle Lisner, likes to say, 1+1=11), strategic alliances are a way of getting you more.  More business, more visibility, more product or service options . . . as well as less.  Less added infrastructure (than doing it yourself), less cost, and, ideally, fewer headaches.  Check out Steve Johnson’s article, “10 Reasons to Form A Strategic Business Alliance” for a clearly-written list of the top 10 reasons why you may want to consider this way of growing your business!

You deserve to be paid, protected, and prosperous. Kaufman Business Law can help get you there. Watch this short video to find out how.