Business Partners: An Old Twist on a New Business Model

Business Partners: An Old Twist on a New Business Model

By Nina Kaufman, Esq.

As Seen In Collaboration.  Leveraging resources.  Alliances.  The new business model in tough economic times is all about “partnering,” and nowhere do those issues get played out with greater intensity than with business partners.  Millions of entrepreneurs have started – or joined — a company with more than one owner.  But according to AssociatedContent.com, up to 70% of all business partnerships do not last. So how can you make sure that your company is one of the success stories? Take to heart these two lessons: Know what you truly need from a business partner When in doubt, revisit #1 How many stories have you heard of the whirlwind romance that traversed seas and continents, only to end up in disappointment (and divorce) before the ink was dry on the marriage license?  The same thing happens to entrepreneurs.  They may take on the first business partner who promises a happily ever after—as if the partner were a lifeboat to rescue them from drowning in recessionary times.  Or the savior who staved off loneliness.  So they rush…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.