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Legal Niceties of Naming A Business

Legal Niceties of Naming A Business

By Nina Kaufman, Esq.

Make sure the name you want is available, then register and protect it. “What’s in a name?” Shakespeare wrote in Romeo and Juliet. “[A] rose by any other name would smell as sweet.” Many entrepreneurs would disagree. Since Adam named the animals in the Garden of Eden, we have understood the power of “naming.” That’s why new parents agonize over the right name for their babies. And entrepreneurs engage focus groups, peer advisors and branding experts to create a business name to capture their company’s essence. If you’re planning to do business under a name other than your given name, you’ll need to register and protect that name. Here are two important steps you’ll want to consider: Is your name available? Another facet of availability has to do with your trademark plans. This requires some forward thinking on your part. Will you want to trademark your company name in the future? If that’s a possibility, definitely consider running a thorough trademark search before you file for your business name. You may be the only “Abracadabra…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.