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The Multiplier Effect… and how it affects your business

The Multiplier Effect… and how it affects your business

By Nina Kaufman, Esq.

Author and entrepreneur Michael Gerber was quoted as saying, “Businesses fail not because their dream is too big, but because their dream is too small and too realistic to sustain the life they want.” Simply put, the measure of your success (financial and otherwise) is in direct proportion to how big your vision is. It’s the Multiplier Effect at work. If your vision for the work you do is all about you—you performing the service or creating the product, you handling sales, you taking care of bookkeeping… all so that you can earn some money—you’re working at a factor of 1. You. But that’s not where business growth lies. Business multiplies when you impact more people, when you transform more lives. Are your vision and mission big enough to encompass more? When you sketch out your business growth for 2013, do you plot it based on your current capacity? The number and qualifications of the people you now have on staff? Do you hamper your vision with present reality? Or are you thinking in multiples…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.