Basic Training: Bums as Business Partners
- September 29, 2016
Q: I have an S Corp that includes myself and my partner, 50/50 ownership. I put in all the capital and do 90 percent of the work. I cannot get my partner to leave the business.…
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August 2, 2016
Listen to the Episode Below: Building a ‘presence’ for your company is key to attracting clients, influencers, and buyers for your business. But many small business owners are guilty of keeping their business a secret. Or of merging their business and personal reputation. How can you separate the two? In this episode, communications expert Sherry Goldman shares the tools and tactics to make your business seem bigger than you … even if it is just you working in the trenches. Cash Out on Your Business Reputation… Separate yourself from the business. Create different media accounts for yourself and your business. Use the third-person case (as in “our Sherry Goldman spoke at XYZ event ….”) when updating as your business. Key words like “we” and “our associate” will imply that you have a great team at your company, even if that team consists of only you. Make sure your brand and your reputation are synonymous. While you control what you – as the business owner – say about yourself and your company, “reputation” is based on how other…
Continue ReadingQ: I have an S Corp that includes myself and my partner, 50/50 ownership. I put in all the capital and do 90 percent of the work. I cannot get my partner to leave the business.…
Read MoreThe word “motivate” means “to stimulate towards action.” I emphasize towards because too often, we hear of stories where it’s only the threat of the lash (and termination) that keeps employees in their seats ……
Read More“I. Don’t. Have. Time. To. Grow. My. Business,” said Marisa through clenched teeth. I could hear the frustration in the clipped tones. The resentment. The weariness. Trying to keep a lid on it all. And…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
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