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Your Client Base: Silk Purses or Sows’ Ears?

By Nina Kaufman, Esq.

Are we taking whatever walks through the door because we’re afraid there won’t be another piece of business .  .  . ever? There’s an old adage, “You can’t make a silk purse out of a sow’s ear.” You could have the best possible systems in place for handling your clients and delivering your services. But if the raw materials you’re working with–the client–is substandard, you’re bound to run into serious hiccups along the way to getting paid. Problem clients tend to have identifiable characteristics, as I mention in my article, “Profiles of the Top 5 Problem Clients.” From your first meeting with them, you sense that they are: Petulantly dissatisfied .  .  . with everything Looking for a deal .  .  . before you even mention your pricing Starting and stopping projects with a variety of service providers just like you In a crisis, with deadlines of .  .  . last week Hedging about your terms, and that collecting will be like grasping smoke WANT TO KNOW MORE? You can, by checking out my downloadable…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.