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You may not know it by name, but you’ve probably experienced it before. You order a book from a website such as Amazon.com and then get a little popup ad. Or you’re redirected to a page that says, “Nina, if you liked Where the Wild Things Are, you might also like these others books/CDs, etc. . […]
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Over the past two years, the small business environment has changed dramatically. This year’s New York Times Small Business Summit in NYC on Sept. 23 will explore the next steps of social media marketing and how best to navigate a new economic and legislative landscape. The event is sponsored by OPEN/American Express, and the 2010 […]
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I’ll be speaking to Dawn Fotopulos‘s FastTrac class (part of the Levin Institute) next Wednesday the 22nd on the subject of “Protecting Your Intellectual Property — Online and Off.” It’s a big, delicious, meaty topic–much like a succulent sirloin steak (apologies to any vegetarians)–with lots to chew on. I could cover: What are the different […]
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According to CNNMoney.com last week, the NFL Network and Walt Disney Co.’s ESPN are in talks about forming a partnership. A deal could end a long standoff between the league and cable carriers, some of whom said the NFL was asking them to pay too much for its programming; the NFL-owned channel has reportedly struggled […]
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After so many horror stories and cautionary tales, I thought I’d share a tale of “happily ever after.” I had the opportunity to read Robert’s new book, Young Guns: The Fearless Entrepreneur’s Guide to Chasing Your Dreams and Breaking Out on Your Own, and to interview him for my Making It Legal blog. Well, you […]
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What do you want to know about business partnerships? Join me and Melinda Emerson, The Small Biz Lady, for a TweetChat at 8pm (ET) on Wednesday, September 22nd. I’ll be sharing my insights on business partners, what makes for a solid partnership, and what parts of the process you DON’T want to DIY. Sign up for […]
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… That is, if you’re the one being infringed. Disclaimer: I am neither advocating that you rip off anyone else’s content nor recommending that you sit idly by should it happen to you. But sometimes, it can work to your advantage… especially if the people using it are “fans,” where at least some form of […]
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When the going gets tough, the tough take a close look at how they handle their clients and customers. Who’s generating a less-than-fair fee for you? Who makes you cringe when you hear their voice on the other end of the line? Who’s always finding a way to drag out the payments? Yes, there is […]
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“I have the domain name. Doesn’t that count toward a trademark?” “I did a search online and no one has the name. Why can’t I get a trademark?” As Nina Yablok’s article, “Trademarks and Google,” touches on, Google isn’t the be-all and end-all when it comes to filing trademarks. That’s why, even in this high-tech, […]
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They say that when it rains, it pours. After a quiet summer, I find myself with 4 speaking presentations taking place within a single week! In addition to #smallbizchat, a roundtable on buying a business, and teaching a class on protecting your IP for the Levin Institute, I’ll be a panelist at the NYT Small […]
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Taking on a business partner is not a decision to be made lightly. It’s much like getting married. With the tools provided to you in The Entrepreneur’s Prenup you will always have the partnership guidance you need, regardless of where you are in your partnership process.
Nina in the Media