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How to Profit from Playtime

How to Profit from Playtime

By Nina Kaufman, Esq.

Does “play time” or “me time” seem sinful luxury? An informal survey of women business owners indicates that play time isn’t just essential to your health—it can boost your bottom line. According to the U.S. Census Bureau, 99% of all small businesses have 20 or fewer employees, which often means owner-controlled. But control has a price: the owner’s difficulty letting go so the business can run itself. It can take a family crisis to force an owner to step back from the business and let others run it for her. This happened to Paige Arnof-Fenn, former Marketing VP for Zipcar and Founder of Mavens & Moguls, a marketing consulting firm. In her first 5 years, she worked non-stop. “I thought if I went on vacation, everything would unravel,” she said. In 2008, she traveled frequently to Rochester to accompany her mother to chemotherapy treatments. “After returning home, I saw I hadn’t followed up on proposals,” she relates. “Ugh.  I called the CEOs anyway. One said, ‘Thanks for giving me time to digest your proposal. I…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.