Does your business have Technicolor clarity?

By Nina Kaufman, Esq.

Recently, I worked with a small Jewish spiritual center in Manhattan to facilitate an important focus group session. They had never convened a focus group before. Never really done any in-depth strategic planning before.

Although the organization has been around for nearly 100 years, it’s having challenges attracting new members. Especially, new members willing to contribute their time, talent, and treasure. Not unlike small businesses wanting to attract more, and better-paying clients.

They wanted to know, how might they turn that around?

I had my own ideas. The Rabbi and Executive Director had theirs. The Board … well, it was just getting settled after a long period of chaos.

Opening the conversation to “outsiders” brought a whole new perspective.

Eleven committed individuals braved 6-degree temperatures to come out for this discussion. (Behold–the power of bagels!). The focus group was wonderfully diverse. New members, veteran members, and non-members. Women and men. Black and white; straight and LGBTQ. Age 30s – 70s.

They sat and explored and shared for three straight hours … and by the end of the process, clarity emerged. You could hear certain words and themes bubbling up over and over again. Participants suggested fresh ideas for fundraising tactics.

Bringing all these voices together to flesh this out was like that moment in “The Wizard of Oz” when everything goes from black-and-white to Technicolor®. It’s bigger. Richer. More nuanced. They reinvigorated enthusiasm for the organization and its potential.

Are you revisiting the same tired and outdated ideas in your own head?

Or is your business ready for a Technicolor® experience?

TIP: Consider convening a group of “fresh eyes” to help you see differently. Your business can run even better in 2019 with Technicolor® clarity.

And don’t forget the bagels.

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