Food for Thought on Strategic Partnerships

By Nina Kaufman, Esq.

Consultant Mark Howell has a tidbit on the power and benefits of strategic partnerships that’s really worth pondering carefully over a nice cup of tea (or a beer, whatever’s your pleasure).  Many companies are so eager to grow that they try to be all things to all people, without first having found a way to serve a particular market really well.  Mark asks:

Are we better off “ adding on a capability (program or service) in the effort to reach a larger audience” . . . or would we “be better off simply trying to become fantastic in our own niche and find strategic partners in the next niche over . . . .”

What do you think? And what’ll ya have to drink?

Like what you read? Watch this short video to learn who we serve best.