Food for Thought on Strategic PartnershipsBy Nina Kaufman, Esq.
Consultant Mark Howell has a tidbit on the power and benefits of strategic partnerships that’s really worth pondering carefully over a nice cup of tea (or a beer, whatever’s your pleasure). Many companies are so eager to grow that they try to be all things to all people, without first having found a way to serve a particular market really well. Mark asks:
Are we better off “ adding on a capability (program or service) in the effort to reach a larger audience” . . . or would we “be better off simply trying to become fantastic in our own niche and find strategic partners in the next niche over . . . .”
What do you think? And what’ll ya have to drink?
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