Getting Help in Choosing a Business PartnerBy Nina Kaufman, Esq.
It ain’t easy. And as the experts in my New York Enterprise Report article, How to Choose a Business Partner? reveal, you may not want to go it alone.
The same way you invite your gal-pals to have brunch with you and your sweetie (because, of course, you want to get their feedback to make sure you’re not making a terrible mistake with this person), so you want an objective eye looking at your potential business partner. There are red flags, like divergences in communication style, or differences in values and vision at first, you might be tempted to tolerate them, but in the end, they could act as a wedge between you. Outside feedback especially at the outset is invaluable when you’re in a situation where your emotions might cloud clear thinking.
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