May 5, 2014
Ever feel like your big box competition is an immoveable mountain? Well, it doesn’t need to be that way. One way that small business can compete with larger rivals is by forming strategic alliances. Strategic alliances can fill gaps in your value proposition when you’re compared to huge competitors … yet allow you to retain your benefit as a small, customer-focused provider. Alliances can take many forms. You might share office space, advertising costs, or customer lists. The companies may produce joint business proposals, or offer combined services to provide one-stop shop convenience. It can even be a joint venture investment – like several individuals partnering to rehabilitate a piece of commercial real estate. Obviously, each opportunity will be unique, but here are general guidelines to forming profitable strategic alliances: Choose partners with complementary skills or products – Of course, your ally shouldn’t offer competing products or services. Instead, their offering should complements yours – their customers should want your products/services and your customers theirs. It doesn’t have to be 50/50 – One ally…
Continue ReadingAside from the “two sets of books” scenario that provides the fodder for tabloid headlines and old movies, I tend to think of bookkeeping as, well, mundane (apologies to bookkeepers nationwide as well as to…
Read MoreRecent findings by Adobe indicate that 55 million—or 35% of the total U.S. workforce—are choosing to freelance. To be part of the “gig” economy. Also, many U.S. workers now consider work/life balance and flexibility to…
Read MoreQ: I have worked for my dad for more than a decade. He recently told me he wants to stop working but says he is not retiring. He wants to be paid the same amount of…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
