June 11, 2015
On Friday, online travel company Expedia Inc. announced an investment in and long-term strategic partnership with Vancouver-based CruiseShipCenters International, according to a report on Forbes.com. Further details were fleshed out in a press release, reported by local media. What does each company get from the alliance? Expedia gets to broaden its exposure to offline distribution channels, especially the increasingly active cruise industry. CruiseShipCenters, more of a “landlubber” than digital business, with 100 retail franchise locations and 1500 independent cruise consultants, can broaden its inventory of non-cruise options. At least in theory, it sounds like a great fit. Neither company seems to be in direct competition with the other. Their channels of distribution do not overlap. The focus of their product/service offerings are well-defined (especially in CruiseShipCenters’s case). Of course, whether the deal bears fruit is always another matter! In other news, two marketing firms also recently announced their strategic alliance collaboration. Legacy Marketing Partners is allying with Golfbox.com, Inc. to provide custom packaged logo golf balls for The Glenlivet 12 and 18 year single malt scotch whisky…
Continue ReadingNot that women entrepreneurs are so different from men entrepreneurs, but there’s often a different sensibility toward how you handle matters when you become a business owner. I had interviewed Alicia Marie Fruin on the…
Read MoreDo you know where you’re going to? Do you like the things that life is showing you? Where are you going to? Do you know? These are important philosophical questions. They’re also important business questions. …
Read MoreIs it possible to use leverage to sell your business? It certainly is—if you know what you’re doing. Leverage is all about getting good, strong positive results that aren’t dependent completely on you, as the…
Read More
I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
