July 20, 2017
I came across an old post by Roger Glovsky, the Virtual Lawyer, that asked the age-old question, “What do clients want?” (And no, almost surprisingly, “perfection” is not the answer) Seems, attorneys would do well to put the shoe on the other foot. We’re so used to brandishing our exceptional intellectual prowess as a way of confirming our value and worth, that we lose sight of what the clients need: a realistic solution to the problem they’re facing. If my toilet is backed up, I don’t need a plumber coming into my home and giving me a 4-hour dissertation on the history of plumbing and the intricacy of the city sanitation codes with a promise that he’ll be back in 3 weeks with the solution. I want my toilet to flush–now–and a reassurance that it will continue to flush for the foreseeable future. As Glovsky notes, it’s not about providing what the clients need; it’s about providing what the clients want. I may think they need a 174-page partnership agreement that provides them with extra…
Continue ReadingA DBA – or Doing Business As name – will keep your business in good legal standing, so it’s a good idea to file a DBA as soon as possible after launching your company. The…
Read MoreAs you may know, I live and work on Park Avenue, in the heart of New York City. But right now, The City That Never Sleeps … has gone comatose. So I do what I…
Read MoreWhen we’re growing our business, friends can serve as a great source of referrals. They know us well, trust us, and have no hesitation about recommending us to others. But what happens when a friend…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
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