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When’s the right time for a business name change?

When’s the right time for a business name change?

By Nina Kaufman, Esq.

Q.:  I recently started a limited liability company but have not purchased a company with it yet. I also haven’t set up any credit accounts or bank account for it. My goal is to establish good business credit, which may in part assist me in purchasing a business. Would undergoing a business name change for LLC affect any potential business credit? If so, should I just start a new LLC? What are the positives and negatives to a business name change?   A.:  Any time you form a new company, you are, essentially, starting from scratch in building up the business credit associated with that company.  If you don’t have a bank account or any other credit accounts associated with that new company, it will be very hard for you to develop any showing of credit-worthiness. In addition, if your goal is to build up business credit in one entity, forming a new one would seem counterproductive, as you’d only have to start all over again with that new entity.  The name of the company…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.