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Finding the Right Buyer for Your Business

By Nina Kaufman, Esq.

Listen to the Episode Below: Thought you’d work in your business forever? Afraid of “your baby” falling into the wrong hands? Not sure what you’d do if you left your business? Are these “what’s next” questions blocking you from seeing bigger opportunities for your business—and your life? In this episode, entrepreneur Dana Ostomel explores why she chose to sell her business, what made it attractive to a buyer, and how she found it a “happy home” (with an opportunity to keep an eye on it). Finding the Right Buyer for Your Business…  Look at existing businesses to get ideas for your own business model. Dana wanted her business to be customer-centric, so she modeled her customer service after Zappos. Figure out what your customers want, then find a way to give it to them. That will help your business grow and be attractive to buyers later. Consider the future of working with your investor or buyer. Selling does not necessarily mean that you have to give up all of your influence, so carefully evaluate how…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.