August 16, 2017
From “across the Pond” (as some like to refer to the Atlantic Ocean) in Dublin, Ireland, comes a new blogging/podcasting alliance, known as The Podcast Sisters. Their goal is to inspire and guide women in Europe on using the Internet to advance their personal and professional goals. “[While] there may be more opportunities in North America to learn about new online media platforms and to connect and build networks,” says Krishna De of The Podcast Sisters, they perceive a gap in the European market. The alliance will share information and tips on subjects “from blogs to podcasts, from websites to wiki’s.” Well done, and very much needed, I say. But now to play “wet blanket.” Do they have a strategic alliance/strategic partnership agreement? If they are collaborating on podcasts, have they thought through all of the different ways they might want to use their jointly-created intellectual property together . . . and separately? Will they charge money for any of the information they share (e.g., for participating in teleclasses or obtaining information products). How will they…
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