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Spaghetti is a food, not a business strategy

Spaghetti is a food, not a business strategy

By Nina Kaufman, Esq.

Do you have an actual plan to grow your business? Or do you scramble to get numbers—any numbers—on paper? You wouldn’t be alone. Many business owners get so caught up in day-to-day activity, they leave themselves no time for thoughtful planning. No time for clarity. No time for evaluating what’s working and deciding to say “no” to what isn’t. Which is like throwing spaghetti to the wall to see what sticks. I get that planning can seem overwhelming. So if you’re behind the 8-ball as the year tick-tocks to a close, here’s what I’ve done with clients, with great results: Focus on the #1 thing you really want to change in your business. Greg McKeown talks about this in his book, Essentialism: The Disciplined Pursuit of Less. When you’re too scattered, you divert your energies and nothing gets done well. When I tell clients to choose one thing, they’re pissed. How can I choose one? Everything’s on fire!! This is how you whittle it down: Write down everything on fire. Everything that didn’t go well…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.