Smart Networking for Client Pipeline GrowthBy Nina Kaufman, Esq.
One of the key components of a strong business is making sure you always have “stuff” in the pipeline. As we move into summer and the (theoretically) warmer weather, there are lots of delicious options for networking. Outdoor terraces, harbor cruises, events in public parks–they’re a wonderful way to enjoy a bit of natural beauty in a more relaxed setting, while keeping your foot on the gas, so to speak.
Especially while the economy is a little shaky, networking intelligently can ensure that people remain interested in you.
How can you do that? According to Liz Lynch, author of Smart Networking and the Smart Networking Blog, people will be interested in you when you tell then what’s in it for them.
Let face it: As human beings, we’re hard-wired for survival. And we love stories. As Lynch points out, if you’re able to combine the benefits of what you do (which enhances the other person’s “survival”) and can do so with examples (stories), you’ll go a long way to making–and keeping–solid connections.