Strategic Alliance “Smack-Down!”

By Nina Kaufman, Esq.

OK, so smack-down is more appropriately a World Wrestling Entertainment (formerly known as WWF) term . . . but I was intrigued to learn from that Spike TV, a division of MTV Networks, and the Ultimate Fighting Championship® (UFC®) organization have agreed to a new, three-year extension of their strategic partnership.  The deal maintains Spike TV as the basic cable home to the UFC, the premiere brand in mixed martial arts . . . which happens to be the fastest growing sport in America!  If accurate, the statistics reveal that in 2007, seven live UFC fights on Spike TV have averaged more young men in the coveted 18-34 demographic (869,000) on cable than the more established ‘major’ American sports of basketball, baseball, football, hockey, and NASCAR.

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