Does your business have Technicolor clarity?

Recently, I worked with a small Jewish spiritual center in Manhattan to facilitate an important focus group session. They had never convened a focus group before. Never really done any in-depth strategic planning before. Although the organization has been around for nearly 100 years, it’s having challenges attracting new members. Especially, new members willing to contribute their time, talent, and treasure. Not unlike small businesses wanting to attract more, and better-paying clients. They wanted to know, how might they turn that around? I had my own ideas. The Rabbi and Executive Director had theirs. The Board … well, it was just getting settled after a long period of chaos. Opening the conversation to “outsiders” brought a whole new perspective. Eleven committed individuals braved 6-degree temperatures to come out for this discussion. (Behold–the power of bagels!). The focus group was wonderfully diverse. New members, veteran members, and non-members. Women and men. Black and white; straight and LGBTQ. Age 30s – 70s. They sat and explored and shared for three straight hours … and by the end…