May 8, 2020
For many of us, our world has been turned upside down. I’ve talked to lots of solo and small firm owners who really wish things could get “back to normal.” But that normal is gone. As the German novelist Thomas Mann wrote, It’s all about getting accustomed to not getting accustomed. In other words, change is the only constant. Take heart! In this short video, I share 3 brief examples of companies that made a major pivot during a crisis—often in the face of dire financial circumstances: 1. Twitter 2. Netflix 3. Mailchimp How do you even START to wrap your mind around a pivot? There are 3 fundamental business questions every solo and small firm can easily ask — whether during a crisis or just iterating. Tune in for those! And to keep your mindset OPEN for opportunities, listen to my podcast interview at https://bit.ly/SeeTheOpportunities. Interested in working with Kaufman Business Law? Contact us today. Contact Us
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
