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Do you think in Multiples?

Do you think in Multiples?

By Nina Kaufman, Esq.

Are your business plans big enough? Author and entrepreneur Michael Gerber wrote, Businesses fail not because their dream is too big, but because their dream is too small and too realistic to sustain the life they want. Simply put, the measure of your success (financial and otherwise) is in direct proportion to how big your vision is. It’s the Multiplier Effect at work. If your business and work centers on you and what you earn—you delivering the service or product, you handling sales, you taking care of bookkeeping—you’re working at a factor of 1. You. So capacity is limited. Time is limited. And what you can charge is limited. But that’s not where business growth lies. Business grows in multiples when you impact more people, in a bigger way. Try this on for size: Envision a mission that’s IMPOSSIBLE for you to achieve on your own. Ask yourself: How does my company and its products or services make the world a better place? Look at Toys ‘R’ Us: “To put joy in kids’ hearts and…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.