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What do clients want, really?

What do clients want, really?

By Nina Kaufman, Esq.

I came across an old post by Roger Glovsky, the Virtual Lawyer, that asked the age-old question, “What do clients want?” (And no, almost surprisingly, “perfection” is not the answer) Seems, attorneys would do well to put the shoe on the other foot.  We’re so used to brandishing our exceptional intellectual prowess as a way of confirming our value and worth, that we lose sight of what the clients need: a realistic solution to the problem they’re facing.  If my toilet is backed up, I don’t need a plumber coming into my home and giving me a 4-hour dissertation on the history of plumbing and the intricacy of the city sanitation codes with a promise that he’ll be back in 3 weeks with the solution. I want my toilet to flush–now–and a reassurance that it will continue to flush for the foreseeable future. As Glovsky notes, it’s not about providing what the clients need; it’s about providing what the clients want.  I may think they need a 174-page partnership agreement that provides them with extra…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.