Expand Your Business to Other Cities … ProfitablyBy Nina Kaufman, Esq.
Listen to the Episode Below:
How do you grow your business profitably without losing yourself in the process? Especially when your growth takes you into different locations? As the old Yiddish proverb goes, “with one tuchus (rump), you can’t dance at two weddings.” So this week’s guest, Michael Gazaleh, learned quickly that he would have to build local teams (who knew more about the “turf” than he did), and put away that “my way or the highway” attitude.
In this interview, Michael explores how he successfully expanded City Running Tours into 17 cities across the country–and shares the metrics he uses to continually evaluates the success (or failure) of a given location.
Expand Your Business to Other Cities … Profitably
- Michael’s go big or go home moment when he committed to growing his business beyond him
- The systems and team needed to expand the business to other cities
- How to communicate with team members in multiple locations
- The process for evaluating whether a location is working out
- How press and exposure can help you expand and grow with the right PR techniques
Michael Gazaleh has over 10 years of experience working in Business Development that represents a unique combination of disciplines: Entrepreneurship, Event Management, Sales, Hospitality, Production, Marketing and Operations. Michael founded City Running Tours in 2005 in New York City by bringing his passion for his home city and love for running there. This was an opportunity to share his passion but also give like-minded individuals the chance to continue their daily routine, and because they are doing something they love to do, to feel like themselves. Since inception, City Running Tours has expanded to 17 cities across the country and continues to grow as the niche of running increases year after year.
Words of Wisdom
“Sweat and sightsee simultaneously!” – City Running Tours tagline
Learn more about Michael Gazaleh
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