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Watch Your Language!

Watch Your Language!

By Nina Kaufman, Esq.

When you go to a networking event and someone asks, “What do you do?” what do you say? Do you answer with an “I” statement, like “I handle pest control for high-end hotels” … or “I help business owners build an effective workforce” … of “I [fill in the blank]”? Even if you use “We _______” or “My company does ____________,” what are you thinking? What mental picture comes to mind? A lone figure (you!) in a dingy room dwarfed by mountains of paperwork? If your verbal and mental language points to a solitary existence (yours!) with all road leading to you and all problems heading your way, it’s time for a change. Time to get a bigger vision for your company and how it serves your market. TIP: Become a two-year-old again. Ask “why”. Why does your company exist? Why does it care about the products/services it offers? Why should anyone care? For more, check out Simon Sinek’s TED talk video, “How Great Leaders Inspire Action.” Have questions about working with Kaufman Business Law?…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.