Putting the Brakes on Business Growth
By Nina Kaufman, Esq.
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I’m sure you’ve never been told as a business owner to deliberately hold back your growth, but it can be the wisest move you make. Natalie MacNeil, the Emmy award winning media entrepreneur, will vouch for it. Natalie encountered the limits of “growth for growth’s sake,” and took a step back so she could put stronger building blocks in place.
Holding back means focusing on building the right team, creating strong foundations with your clients, and finding the right systems to put in place for scaling and future growth. But all of these things can be so overwhelming to face head on. That’s why Natalie created the Conquer Kit, the planner for women entrepreneurs that will help you drive revenue and scale without growing too quickly. She’s on today to talk about her book and everything she has done to slow down her growth in order to scale her business.
Putting the Brakes on Business Growth
- The evolution of Natalie’s business to an incubator model (and away from in-person meetups)
- The systems she needed to automate and build out as a result of those choices
- Do you have the right team for your vision?
- Establishing the right onboarding and foundation
Natalie MacNeil is an Emmy Award-winning media entrepreneur and the creator of SheTakesOnTheWorld.com, listed by Forbes on “Top 10 Sites for Entrepreneurial Women.” She is also the author of The Conquer Kit: A Creative Business Planner for Women Entrepreneurs (Tarcher-Perigee 2015).
Words of Wisdom
“What you seek is seeking you.” – Rumi
Learn more about Natalie MacNeil
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